TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and strea